September 6, 2017
As Fashion Week comes closer, the SLNY team gets busier to prepare for our show. We’d like to take the time to show you how SLNY prepares for NYFW. Check out all the behind the scenes details and steps SLNY takes to make sure the Spring/Summer 2018 Collection is nothing short of amazing!
Just like all photo shoots and fashion shows, we can’t start creating without getting inspired. Sam chooses hair and makeup inspiration for the models, gaining inspiration for the looks she wants before she picks which models she wants for the show. These model castings are a 2-3 day process, so having the hair and makeup inspiration in her mind is definitely important! Take a look at the photos below for a glimpse at Sam’s hair and makeup inspiration:
Sam then works with her team to style all outfits for the show, picking out shoes and accessories for what each model will wear down the runway. Sam also personally makes sure all outfits have no sewing errors and are show-ready! The day before the show, the models come in for fittings to make sure everything looks perfect.
Sam works with her publicist at Michele Marie PR (MMPR) to go over the celebrity invite list, the blogger invite list, and the press invite list before she sends out her chic, silver invitations. Sam also prepares all of the SLNY press kits and makes sure the giveaway gifts for the show are ready as well!
The show will be at Pier 59 on Sunday, September 10th. Although the show won’t be streamed live this year, the film will be uploaded by midweek for people to view as many times as they please!
We hope you enjoy Fashion Week as much as we do! xo, SLNY.